This study has been conducted specifically to tackle the usability issues of hotel booking systems and the best utilization of social networks to promote the business. In the hospitality sector, most of the companies are running their hotel booking systems by utilizing mobile applications and a web-based infrastructure, but usability issues still exist. Social media networks such as Instagram, Facebook, Twitter, and LinkedIn are playing a prominent role to promote the companies. As well as, they are helping a lot to expand these businesses via social networks. These smart applications are playing a very significant role in maintaining a powerful business. In today's digital world, smartphones and web-based applications have gained remarkable importance throughout the globe.
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